Twitter, Metaverse Afterthoughts: College students use Twitter, Inc. Related Link: TikTok Rival 'YouTube Shorts' To Rollout In US After Strong Reception In India "The visual aspects of Instagram have made it a quick and entertaining way to keep up with friends," the analyst said. Instagram For Staying Connected: Instagram has become the new "staying connected" app, specifically for college students, taking on the mantle from Facebook and Snapchat, Munster said. Snap usage, the analyst said, has declined over the past two years, in part, because Instagram copied many of Snapchat's features. The only use cases for Facebook are for briefly checking in on family content, getting groups of friends together occasionally, and buying or selling on the Marketplace, he added. TikTok: How Engagement Is Trending Into 2022įacebook & Snapchat Losing: The younger generation use Facebook and Snapchat as the "stay connected apps" but use these less frequently, Munster said. The analyst also noted that youngsters hooked to TikTok are not worried about the Chinese government potentially having access to their user information. YouTube and Instagram, according to the analyst, have loyalty, which they are building on for their short video features.
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